About Us


Fotograf Paulina AB

We use photography to visualize stories. Main focus on people and real situations.

Based in Skellefteå, northern Sweden and founded in 1998. We work with photography assignments, both still and motion, for editorial and commercial clients world wide.



Paulina Holmgren

Left-eyed photographer. Loves color & shapes, Apple-stuff, wooden boats and ice hockey. Started as a photographer and designer at a swedish record label. Studied at Gamleby School of Photography 1995-1996. Full time freelance photographer since 1999. Authorized in digital imaging by SFF, The Association of Swedish Professional Photographers.

+46 (0)70 60 70 433 fotograf@paulina.se


Cliff Karlsson

Cliff Karlsson

Assistant and photographer. Loves his mustache and vintage sounding hard rock. Became a filmmaker at early age while documenting the local skateboarding scene. Works with motion photography and digital editing. Joined the company in 2011.

+46 (0)73 815 05 32 cliff@paulina.se